5 reasons your restaurant should use its own online food delivery system

1. Adapt to the current food delivery market

The endless choice of restaurants on third-party delivery platforms has made it increasingly difficult for restaurants to stay visible amongst their competitors. Creating a way for customers to order directly from your restaurant is therefore a great way to help you stand out against your online competition, which can be especially valuable for smaller to medium size restaurants. You can adapt to the current food delivery market by challenging the status quo and provide an alternative ordering method to your customers.

2. Engage in direct communication with your customers

Take control of your customer service and directly interact with your customers for a better ordering experience for both sides of your business. An individual and personalised online ordering system is ideal for directly engaging with customers who receive your orders.

3. Cut out the food delivery middlemen

Say no to the large third-party food delivery platforms who charge high commission fees and create another way for customers to order from their favourite local food spots. An online service where customers can order directly from your restaurant’s website or social media is a great opportunity to take control of your business and keep more of your profits with 0% commission fees charged per order.

Restaurants can start by signing up here to eStart4 and set up a more direct ordering service. Challenging the dominant food delivery apps is the perfect opportunity to take control of your restaurant’s orders and assure customers that they are supporting their local community in their take-out choices.

4. Improve your restaurant’s customer loyalty

With the extreme growth of the online food ordering market it has become increasingly difficult for restaurants to maintain customer loyalty. By providing customers with the opportunity to order directly from you, you are able to identify regular users and personally engage with them. Restaurants can surprise loyal customers with a personal discount code or follow up on customers who haven’t ordered in a while, with an email or message on social media enticing them to re-order.

5. Convert social media traffic into online orders

The food delivery market is still relatively young but taking orders directly from social media is a new way that the market is expected to grow into. Adding an online ordering option to your restaurant’s social media platforms can convert static social media traffic into an interactive experience for customers to order directly.

Ultimately, a more direct ordering platform is a great approach for restaurants to participate in the disruption of the food delivery market, enhancing the ordering experience for both customers and restaurants.