Thanks to the rapid growth of food delivery apps, any meal you fancy is just minutes away but what’s the next step in how to order food online?
The growth of online food delivery
The online food delivery market has significantly expanded in recent years, with the development of third-party food delivery apps increasing the wide selection of restaurants available for customers to order any takeout they fancy.
This growth has emerged alongside the significant increase of social media use throughout our daily lives. So, is it possible for these two expansions to merge?
Yes! Ordering through social media platforms such as Facebook messenger, Instagram, Google My Business and WhatsApp is the next step in getting food from your favourite restaurants.
How does it work?
Placing a food order through social media can be as easy as popping a message on Facebook or WhatsApp and directly completing the order within the app. For Google My Business, it is as simple as ordering straight from Google’s listing of a restaurant page. You can even swipe up on all those attractive photos of food on Instagram and order them right to your door.
The wide variety within the online takeaway market has led consumers to feel overwhelmed for choice. Yet by ordering directly through social media there’s no need to download or register on yet another app.
Customers get to interact directly with restaurants and their brand, making it a great way to increase consumer loyalty. This new ordering method is projected to be extremely valuable as social media marketing can become integrated with the point of sale.
Restaurants can join this new way to drive food delivery sales now by signing up to eStart4. The next step in technology’s integration within the food delivery market.
